Resources Library by ANA

Media measurement by telephone and viewdata

This paper begins by discussing the changing media scene in Britain, with particular reference to the emerging need for fast reported, accurate data on daily or weekly media audiences. In the past this has been available only for the television...

Catalogue: Seminar 1982: Improving Media Research

Author: John Clemens

June 15, 1982

Direct access panel

This paper highlights the lack of attention that has been given to the interviewing process for the past two decades; and describes the kind of problems that arise continually under current interviewing procedures. The results of a survey of...

Catalogue: ESOMAR Congress 1980: Taking Stock

Authors: John Clemens, Colin Day, Debbie Walter

Company: Marplan Forschungsgesellschaft mbH

September 1, 1980

A comparative analysis of voting and voters in Germany and the United Kingdom

The objective of this paper is to investigate what can be learnt about comparative politics from an examination of public opinion poll data across country. The two countries selected are Germany and Britain: and the data compared is mainly taken from...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls

Authors: John Clemens, Kurt Galler

Company: Marplan Forschungsgesellschaft mbH

June 15, 1980

Measuring editorial needs

In November 1978 a new tabloid newspaper was launched in the Midlands and Northern areas of England. It was positioned directly against existing popular newspapers. Marplan, on behalf of The Sun, monitored its launch in order to predict its sales...

Catalogue: Seminar 1979: Publishing And The Communications Industry

Author: John Clemens

Company: Marplan Forschungsgesellschaft mbH

November 1, 1979

High ratings can be wrong

This paper will demonstrate that there are some people who do not need as heavy a level of frequency of exposure to television commercials as others. Viewers exposed once or twice can recognise a commercial extract - and name the brand advertised -...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Authors: Sue Stoessl, John Clemens

March 1, 1979

Building a radio audience

This paper describes how Capital Radio and Marplan worked together to use research to build an audience. From the start Marplan worked alongside the key executives at Capital, discussing, interpreting and making decisions based on the findings. Two...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Authors: Colin Day, Chris Friend, John Clemens

August 28, 1977

The use of computer simulations in forward planning

This paper describes how a set of simulation programmes, grouped under the acronym WANDA, can be used to increase the contribution of sample survey data to forward planning. The problem taken as an example is the construction of a model of voting...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: John Clemens

September 1, 1973

Voting behaviour

This paper describes an attempt to answer a different question, which can be simply expressed as ’How do electors decide how to vote?'. It is hoped that the work described below goes some way towards describing the attitude structure underlying...

Catalogue: ESOMAR Congress 1966

Authors: Crossley Thornton, John Clemens

September 1, 1966

The use of the semantic differential in media research

This paper has two objects. One of these is to present some examples of research based on the semantic differential technique. The other is to make some general observations about the use of the technique, based on our own experience. The semantic...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems

Authors: P. Duncan-Jones, John Clemens

June 15, 1962